36° South Beef - because size does matter

36° South

The size of Australian Cattle is increasing. Due to export demand producers are looking to sell larger beasts. As you can see in the graph below, the average weight of Australian cattle has been rising for some time, with a sharp increase in the last 4 years.

This has had an impact on the beef available for the Australian Domestic market. In the food service industry one of the most popular menu items is a 300gm Scotch Fillet. Ideally a steak should be 25mm thick in order to get a nice rare doneness. The larger the cattle, the harder it is to get a thick 300gm, a lot of great quality MSA scotch fillets are too big for most purposes.

Enter 36 degrees South.

South Australia’s newest beef brand, 36 degrees South, is hand selected from the Naracoorte feed lot with the sole purpose of being the perfect size for the food service industry. Grilling cuts, briskets and secondary cuts are all nicely sized and designed to keep the chefs happy. #36southbeef @36southbeef